Reputation Management
How Patients Use Online Reviews
It’s difficult, and perhaps impossible, for healthcare organizations and professionals to promote and protect their practice’s online reputation while also providing high-quality care for those who rely on them. In the same way that patients look to top medical practitioners to help monitor and maintain their health and well-being, hiring a professional review management team… Read More »
How Online Reputation Management Helps You Drive Brand Conversions and Sales at the Same Time
In a hyperconnected world, where consumers rely heavily on online information and reviews to make purchasing decisions, maintaining a positive brand image is crucial. With online reputation management (ORM), brands can monitor their online presence, respond to customer feedback and shape their brand image to enhance conversions and sales. This blog will discuss: What is… Read More »
Your Ultimate Guide to Reputation Management
Reputation is everything, and when it comes to managing your online presence, you can’t afford to make mistakes. Just ask United Airlines. The company’s reputation took a big hit after dragging an unwilling passenger off one of its flights. Or what about Pepsi’s controversial ad campaign with Kendall Jenner? While it was created with the… Read More »
Online Reputation Management Mistakes Your Business Could Be Committing
Online reputation management (ORM) has the power to help brands enhance customer trust, build industry authority and even drive revenue. But ORM as a practice is not easy. Many businesses fall victim, knowingly or unknowingly, to ORM mistakes that sabotage their online reputation, costing them existing customers and robbing them of any potential to convert… Read More »
Protecting Your Brand in the Age of Cancel Culture
Big-name companies like Balenciaga and Heineken have been facing boycott threats for their views on social issues, while Facebook and YouTube have received criticism for their content moderation policies. It seems that no matter how hard you try to stay out of the crossfire, someone will always take offense at something you said or did… Read More »