Having an effective hotel online reputation management strategy is now more challenging than ever, given the unique hurdles brought about by the pandemic. As local and international travel is reopened, hoteliers are now faced with the opportunity to acquire returning and new customers to make up for lost revenue. Recovering from a significant loss of… Read More »
If someone Googles your brand today, what would they see? Would it be a Yelp or review page with happy customers? A rave review from a popular blog? Or would it be a negative review or article from years back? In an age when people look at search engines for answers to everything, your online… Read More »
No matter your niche market, nothing is more valuable than a well-respected brand image. That is why search engine optimization (SEO) and reputation management are more vital than ever. It’s difficult to know when a bad reputation will hit your business. Your online reputation can go from impressive to poor if you do not take… Read More »
If you own a business with a digital presence, there’s a good chance that your customers have written a Yelp review. While getting online reviews help boost your visibility, negative reviews can impact your reputation and cause you to lose prospective customers. A Review Trackers survey reveals that 45 percent of consumers decide to visit… Read More »