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Google Launches Third Product Review Algorithm Update in Less Than a Year: Why Your Business Better Get This Right

Google Launches Third Product Review Algorithm Update in Less Than a Year: Why Your Business Better Get This Right

By Jay Bual | July 12, 2022
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Google has always been steadfast in its goal to deliver quality results to its users. As such, it regularly updates its search algorithm to improve its performance with each new rollout. The Google Product Review Update is one of the company’s measures toward this effort. What Is the Google Product Reviews Update? As the name… Read More »

Reputation Management Software: How To Find the Best for Your Business in 2022

Reputation Management Software: How To Find the Best for Your Business in 2022

By Dolly Kate Ching | June 21, 2022
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One negative online review can dissuade 94 percent of consumers from considering a particular business, a ReviewTrackers survey revealed. Give that more thought: one negative review. Consequently, if your brand bears the burden of a couple of unmanaged negative reviews, you may be losing thousands, if not millions, of sales. So let me ask how… Read More »

Do Online Reviews Really Matter for Medical Providers

Do Online Reviews Really Matter for Medical Providers

By Shadz Loresco | May 19, 2022
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Traditionally, patients had limited access to healthcare information before visiting a provider. They relied on hospitals or the organization for a clue on the quality of physician services, including medical quality and bedside manner, according to a 2019 study published on PubMed Central. In contrast, the internet today provides more channels for acquiring pertinent information… Read More »

Customer Satisfaction Survey Best Practices You Should Be Using

Customer Satisfaction Survey Best Practices You Should Be Using

By Judyann Sonido | April 19, 2022
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In today’s digital age, customer power is at an all-time high. It’s time for businesses to leverage customer reviews to improve client satisfaction and increase profitability. And what better way to gather actionable data at key interaction points than through customer experience survey campaigns?  Different companies and organizations invest in client satisfaction survey campaigns to… Read More »

How To Use Word of Mouth Marketing To Build Your Brand Presence

How To Use Word of Mouth Marketing To Build Your Brand Presence

By Thea Danganan | April 12, 2022
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Building a strong brand presence is critical for businesses to thrive in the digital age. Numerous marketing strategies can propel you to success, but nothing beats word of mouth (WOM). WOM is the most valuable form of marketing since it’s the one that consumers trust above all others. According to McKinsey & Company, word of… Read More »