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What Makes Online Reviews Trustworthy?

What Makes Online Reviews Trustworthy?

By Shadz Loresco | February 3, 2022
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For an overwhelming majority of consumers, star ratings accompanied by online reviews are the most helpful type of feedback. According to a Kelton survey commissioned by Yelp, a popular review site for local businesses, 97 percent of people trust reviews written alongside ratings.  That is nine out of 10 respondents who want to read reviews… Read More »

How To Grow Your Online Reputation so You Become the Go-To Gym in Town

How To Grow Your Online Reputation so You Become the Go-To Gym in Town

By Thea Danganan | February 1, 2022
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Gyms and health clubs are customer-facing businesses, meaning that client experiences play a huge role in shaping their reputation and brand image. However, high customer standards and expectations make the fitness industry highly vulnerable to angry and unsatisfied customers.  Gym owners know that even a minor issue, like a faulty key fob, can lead to… Read More »

How To Grow Your Online Reputation so You Become the Go-To Plumber in Town

How To Grow Your Online Reputation so You Become the Go-To Plumber in Town

By Misty Casul | January 27, 2022
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In our digital-driven world, your plumbing service is only as good as its reputation online. Many HVAC and plumbing businesses say that word-of-mouth referrals and personal recommendations are central to their marketing strategy. Today, a lot of these referrals come in the form of online reviews. In fact, nearly four in five people say they… Read More »

Incentivized Reviews: How They Can Boost Your Business and Brand

Incentivized Reviews: How They Can Boost Your Business and Brand

By Shadz Loresco | January 25, 2022
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Online reviews are an effective driver of growth for businesses operating in the digital age. Compared to sites without reviews, those displaying customer feedback can boost their conversion rate by 354 percent and revenue by 446 percent per person (Bazaarvoice’s Shopper Experience Index). However, customers willing to write reviews about your service or product do… Read More »

Buying Daisies and Sliding Into DMs: Americans Rate How They Spend Valentine’s Day

Buying Daisies and Sliding Into DMs: Americans Rate How They Spend Valentine’s Day

By Shadz Loresco | January 21, 2022
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The whole world knows America splurges big-time on Valentine’s Day. Last year, the collective February 14th budget was pegged at $22 billion, just slightly lower than 2020’s total. But can this much money buy romance, let alone capture the day’s nuance? To find out if love is still alive on the most romantic day of… Read More »