The importance of online reviews goes beyond the consumer level – they are also significant factors in measuring a company’s reputation. And the power is real. According to a survey by Glassdoor, 92 percent of employees would consider changing jobs if they were offered a role with a company with an excellent corporate reputation. In… Read More »
In today’s digital age, customer power is at an all-time high. It’s time for businesses to leverage customer reviews to improve client satisfaction and increase profitability. And what better way to gather actionable data at key interaction points than through customer experience survey campaigns? Different companies and organizations invest in client satisfaction survey campaigns to… Read More »
Effective communication is a two way street. And businesses that understand this are better equipped to improve customer experience and set themselves apart from the competition. Two way SMS marketing refers to the reciprocal communication between brands and customers about promotions, news and updates. With this method, interacting with customers is easier for brands, allowing… Read More »
If your company hasn’t paid much attention to Glassdoor, now is the time to start. Glassdoor is like Yelp for employees instead of consumers. For business and company owners, it is a rich source of information that can improve employee engagement and retention. In addition, a positive score on the platform attracts qualified candidates to… Read More »
Consider these numbers: 90 percent of consumers go out of their way to read reviews before buying a product, while 94 percent of shoppers say they have avoided a business after reading a negative review. The message is clear: Online reviews can make or break your potential to turn a profit. The big question is,… Read More »