Your revenue hinges upon your reputation — the business impact of how you’re perceived online can’t be stressed further than this. And with the rising influence of hotel reviews, reputation management for hospitality sector has never been more crucial. But what is hospitality reputation management exactly, and does it really matter for hoteliers to secure… Read More »
A high web traffic but a low conversion rate might be a call to make a better impression on first-time web visitors, one that exhibits reliability. And you can do just that with a website reviews widget. So in this blog, we look at into what it is, its advantages and how you can apply… Read More »
In an increasingly digitalized age, conventional word-of-mouth has been surpassed by online business reviews as the must-have marketing tool for organizations of all sizes and niches. While in the old days, people relied on referrals from friends and neighbors, they now look to feedback given by strangers online to guide their purchasing decisions. In a… Read More »
Consumer purchase behavior, needs, spending capacity and habits vary by age group. So companies create customized value propositions for each customer segment. The same principle also applies to reputation management and requesting reviews. Marketers targeting seniors, for instance, need to know how to reach older demographic. How Businesses Use Age Demographic Segmentation Businesses can identify… Read More »
Knowing how to ask customers for reviews through email is a great way to generate reviews. As studies show, the volume and recency of online reviews not only help increase leads but also improve conversion rates and generate higher revenues. Why Learn How To Ask Customers for Reviews? Consider, for instance, the global eCommerce product… Read More »