Reviews online play a crucial role in a customer’s journey. Research shows that 93 percent of consumers today will read online store reviews before making purchases (Dixa, 2022). The same report also states that almost half of shoppers spread the word about their positive experiences with a product or company. Meanwhile, a whopping majority (95… Read More »
Yelp business reviews have proven instrumental in helping shoppers make informed decisions when finding the best products, services and restaurants. We don’t doubt you’ve read Yelp reviews yourself and benefitted from them. Ranking number 1 worldwide, Yelp is the most visited Public Records and Directories website this year (Similarweb). In 2021, it gained 132.91 million… Read More »
Google My Business (GMB), now called Google Business Profile, is instrumental to your digital marketing efforts. As your customers’ source of firsthand information about your brand, your Google My Business account is vital for your local SEO (search engine optimization) strategy and sets the foundation for your lead generation success. With such a crucial role… Read More »
Ratings and reviews on Yelp are everything for businesses today. According to a Yelp Nielsen study, 92 percent of users make a purchase after using the platform. ReviewTrackers also reported that around 45 percent of customers consult Yelp reviews before visiting a business. And with its 33 million unique app users and 244 million cumulative… Read More »
You must know by now that reviews have an incredible impact on your reputation and bottom line. But remember they’re a double-edged sword – positive reviews can lift your business just as easily as negative reviews can tear it down. For this reason, you have to be aware of what’s being said about your brand… Read More »