Reputation Management
Why It’s Never a Good Idea To Incentivize Reviews – Good or Bad
More businesses, especially eCommerce stores, are incentivizing customers to leave reviews. It is a sound marketing strategy, considering 95 percent of consumers read reviews. Moreover, 58 percent said they would pay more for brands or products with good reviews. It is easy to see why some companies pay customers to write a review on Google… Read More »
8 Factors That Determine Your Online Reputation
Most modern consumers will research products before spending their hard-earned money. And whether or not they will buy your offerings is determined by your product’s star ratings and reviews. So generating leads and sales is extremely difficult for companies with little or no digital reputation. It is, therefore, necessary to build the brand reputation by… Read More »
4 Reasons To Ask for Video Testimonials
In a world where fake news is rampant and influencer mistrust is rising, businesses need to find an alternative method to establish credibility without sensationalizing sales claims. The answer lies in testimonials – a statement from a previous customer detailing how a product or service helped them. Most reviews in the digital marketing landscape are… Read More »
Is It Better To Take a Preventative or Reactive Approach to Spam and Online Abuse?
Spam and abuse can be a nuisance to even the most secure websites. Many of us can tell the difference between a negative comment and what is a spambot, and it can be an eyesore to see on any website or platform. As long as you have an open comment form, the ability to register… Read More »
Can a Data Breach Affect Your Brand Reputation?
A scandal involving a CEO colossally defaces a company. But a Delinea-sponsored study on the impact of data leaks on a business’s clients, stock value and brand reputation revealed a data breach is even more damaging to your reputation than a CEO controversy. Data breaches came in third among the top three detrimental incidents after… Read More »