In today’s digital age, customer power is at an all-time high. It’s time for businesses to leverage customer reviews to improve client satisfaction and increase profitability. And what better way to gather actionable data at key interaction points than through customer experience survey campaigns? Different companies and organizations invest in client satisfaction survey campaigns to… Read More »
Effective communication is a two way street. And businesses that understand this are better equipped to improve customer experience and set themselves apart from the competition. Two way SMS marketing refers to the reciprocal communication between brands and customers about promotions, news and updates. With this method, interacting with customers is easier for brands, allowing… Read More »
Building a strong brand presence is critical for businesses to thrive in the digital age. Numerous marketing strategies can propel you to success, but nothing beats word of mouth (WOM). WOM is the most valuable form of marketing since it’s the one that consumers trust above all others. According to McKinsey & Company, word of… Read More »
You must know by now that reviews have an incredible impact on your reputation and bottom line. But remember they’re a double-edged sword – positive reviews can lift your business just as easily as negative reviews can tear it down. For this reason, you have to be aware of what’s being said about your brand… Read More »
Google is the most prolific review platform today. In an internet-driven business landscape, leveraging Google customer reviews can benefit your business in impactful ways, from improving your online reputation to driving conversions and profit. With Google being the go-to platform for business information, all your customers have to do is search Google reviews and learn… Read More »