Reputation Management
Why Your Online Reputation Matters Even Before Customers Reach Your Website
Many businesses fixate on the notion that your online reputation only matters when your customers are actively looking for reviews. During that search, they stumble onto your website, so you perform online brand reputation management to leverage positive reviews and influence their buying decisions. But did you know that your online reputation matters even before… Read More »
The Difference Between Written and Video Testimonials and Why You Need Both
By now, you should have no doubts about the value of testimonials for businesses in any industry. In a previous post, we talked about what testimonials are and how they benefit your business. A powerful online reputation management or ORM marketing tool, customer testimonials are written or spoken recommendations from existing customers that establish the… Read More »
Top Industries Where Customer Reviews Are Critical
Online review management services matter now more than ever. Why? Because when users Google customer reviews, they trust the results that appear. Online statistics show that 93 percent of customers trust online reviews and use them to guide their purchase decisions. But in light of those reviews, not all are created equal. Reviews hold more… Read More »
Customer Engagement Strategies That Help Boost Your Reputation Management
Reputation management is always a challenge for any business. With every review shared or comment posted across different platforms, the public perception surrounding your brand is being molded and constantly redefined. So how do you adapt? By being proactive in your approach and adopting a customer engagement strategy to improve your prospects’ perception of you. … Read More »
How Google My Business Photos Help You Connect With Customers
Your Google My Business (GMB) profile is your business’s greatest online asset in building local search visibility. As a primary resource for gathering information about your business, GMB is also a great place to showcase photos of your business and attract more customers to your store. The Importance of Google My Business Photos When… Read More »