Your revenue hinges upon your reputation — the business impact of how you’re perceived online can’t be stressed further than this. And with the rising influence of hotel reviews, reputation management for hospitality sector has never been more crucial. But what is hospitality reputation management exactly, and does it really matter for hoteliers to secure… Read More »
It’s no secret that shoppers prefer brands with less-than-perfect star ratings. But while having several negative reviews in the mix can be valuable to your brand, that doesn’t mean you should leave these reviews unanswered and do nothing to address the situation. In fact, the positive effects of bad reviews are only as good as… Read More »
We all know that positive, authentic feedback on social media platforms and review websites is critical to business success. However, a Google review carries the most weight. Google is by far the most commonly used review platform. Research by BrightLocal shows that 81% of consumers say they are likely to go on Google to research… Read More »
Even when the need for personalization is at an all-time high, there’s still a place for canned responses in customer engagement. With canned customer service responses, support agents are equipped to engage in rich discussions and provide accurate information when needed. And when dealing with online reviews, canned responses let you stay on-brand. But what… Read More »
Businesses that want to influence consumers should focus on building a solid online reputation management (ORM) strategy. While an excellent business reputation is one of a company’s core success elements, consistent negative customer feedback can be its downfall. What Is ORM? Negative reviews are unavoidable since you can’t please everybody, but they are manageable. Online… Read More »