Building a strong brand presence is critical for businesses to thrive in the digital age. Numerous marketing strategies can propel you to success, but nothing beats word of mouth (WOM). WOM is the most valuable form of marketing since it’s the one that consumers trust above all others. According to McKinsey & Company, word of… Read More »
When faced with a buying decision, consumers only want the best. Naturally, they gravitate to trustworthy businesses, those with a track record of superb products and excellent customer service. For this reason, reputation management is instrumental to today’s business success. The importance of reputation cannot be stressed enough. Reputation is an encompassing factor that exists… Read More »
The conversation about mental health has been gaining more and more prominence in recent years. The stigma surrounding mental health issues is dissipating, and younger people are more open to discussing their mental health status than previous generations. According to a survey conducted by the American Psychological Association (APA), 87 percent of adults in the… Read More »
The internet giveth and taketh away – this is the reality facing many business owners as they deal with negative online reviews about their products or services. Unfortunately, the same is true for medical professionals. As a healthcare business, you can use the internet to establish a solid online presence and promote your practice. But… Read More »
Customer satisfaction (CSAT) surveys reveal customer satisfaction and provide businesses with valuable, direct customer feedback. Essentially, these surveys show you where your business excels and where it falls short of expectations. A high customer satisfaction score is a reward in itself: It is proof that a business is good at what it’s doing. However, the… Read More »