American Medical Association: Physicians Can Respond to Online Patient Reviews
Consumer behavior has shifted in recent years, with more people depending on online reviews to make informed purchase decisions. What’s more, a survey by Pew Research found that more than half… Read More »
How To Leverage Your Customer Testimonials To Build Stronger Case Studies
Customer testimonials are not only for consumption on social media and review sites. They are also valuable additions to case studies to strengthen brand messaging. This article shows how you can… Read More »
10 Online Reputation Management Tips for Local Businesses in 2022
Most people today search for information online before engaging with a business, making search engine optimization (SEO) and social media marketing indispensable marketing strategies for modern companies. But what ties into… Read More »
How Your Online Reputation Is Being Leveraged on Uber Explore
Brand collaborations can either mean bad or good news for consumers. In the case of Uber and Yelp, thankfully, it is the latter. And while the collaboration between the two companies… Read More »
How Online Reputation Management Can Boost Your Employer Branding
Much has been said about the value of nurturing your reputation in attracting and retaining customers or clients. However, less often talked about is the ability of online reputation management (ORM)… Read More »
Why It Matters To Keep Track of Your Competitors’ Online Reputation and Star Ratings
Do you check your competitors’ online reputations? Perhaps you should. Competitor analysis provides insights that allow companies to make data-driven decisions and strengthen their online reputation management (ORM) strategy. Through business… Read More »
How Online Reviews Actually Influence Consumers
Reviews online play a crucial role in a customer’s journey. Research shows that 93 percent of consumers today will read online store reviews before making purchases (Dixa, 2022). The same report… Read More »
Why Customer Reviews Are Essential for Your Online Store in 2022
In the world of eCommerce, where people can’t physically touch items before purchasing, online shop reviews offer a much-needed glimpse of a product’s experience, helping buyers make informed decisions before clicking… Read More »
How To Analyze (and Outrank) Your Competitors’ Online Reputation and Star Ratings
A competitor analysis should be comprehensive; it goes beyond checking your competitors’ social media and comparing their followers count with yours. Businesses today bank on each other’s lack; even those servicing… Read More »
Google Launches Third Product Review Algorithm Update in Less Than a Year: Why Your Business Better Get This Right
Google has always been steadfast in its goal to deliver quality results to its users. As such, it regularly updates its search algorithm to improve its performance with each new rollout…. Read More »