Can Your Online Reputation Affect Your Lead Generation Efforts?
Online reputation management (ORM) demands proactive measures to shape how a brand is portrayed online. When you apply ORM in marketing, you get more than just good reviews. You attract consumer… Read More »
Does Your Star Rating Color Really Matter?
Did you know? Your star-rating color can either make or break a sale. According to a study by the University of Loyola, nearly 80% of participants find brand recognition is increased… Read More »
The Dos and Don’ts of Automated Review Responses
If you want to perfect your customer response rate, there’s no better way to do that than automated responses. But tread lightly. There’s a fine line between curating automated responses that… Read More »
Why You Should Use Videos in Reputation Management
In this era of swipes and scrolls, attention spans are dwindling faster than ever. To capture your audience’s interest, you need more than just compelling text or static images. Enter video… Read More »
How To Leverage Online Communities To Build a Stronger Brand
Do you know that feeling when you want to start something new and are unsure where to begin? That can be especially true when creating and cultivating a brand online. It’s… Read More »
How To Balance Authenticity and Online Reputation Management
It’s common practice to put your best foot forward in online reputation management. But some businesses take it to the extremes by being deceitful in their claims and unaccountable for their… Read More »
How To Tell if Your Company Has a Negative Online Reputation
A bad online reputation can have a knock-on effect on your business: Potential customers may be put off by what they read online or dissuaded from purchasing due to a bad… Read More »
Why Wikipedia Reputation Management Matters for Your Business
Some people have strong reservations about online reputation management on Wikipedia. For one, you are never in total control of your reputation on Wikipedia. But what if you discovered a professional… Read More »
Why Your Relationship With Customers Doesn’t End After Making a Purchase
Maintaining customer relationships is crucial for organic business growth. After sales service like customer support, review generation and product repurchase incentives are all essential strategies to keep customers invested in your… Read More »
What Is Greenwashing and Why You Shouldn’t Exaggerate Your Business Ethics and Values
The UN’s Intergovernmental Panel on Climate Change (IPCC) recently published a report detailing the impact of global warming on the world’s population. It emphasized climate change’s disproportionate effects on vulnerable people… Read More »