How To Balance Authenticity and Online Reputation Management
It’s common practice to put your best foot forward in online reputation management. But some businesses take it to the extremes by being deceitful in their claims and unaccountable for their… Read More »
How To Tell if Your Company Has a Negative Online Reputation
A bad online reputation can have a knock-on effect on your business: Potential customers may be put off by what they read online or dissuaded from purchasing due to a bad… Read More »
Why Wikipedia Reputation Management Matters for Your Business
Some people have strong reservations about online reputation management on Wikipedia. For one, you are never in total control of your reputation on Wikipedia. But what if you discovered a professional… Read More »
Why Your Relationship With Customers Doesn’t End After Making a Purchase
Maintaining customer relationships is crucial for organic business growth. After sales service like customer support, review generation and product repurchase incentives are all essential strategies to keep customers invested in your… Read More »
What Is Greenwashing and Why You Shouldn’t Exaggerate Your Business Ethics and Values
The UN’s Intergovernmental Panel on Climate Change (IPCC) recently published a report detailing the impact of global warming on the world’s population. It emphasized climate change’s disproportionate effects on vulnerable people… Read More »
What To Expect When Repairing Your Online Reputation
Reputational damage can devastate your business performance and sustainability, leading to a loss in revenue over time. Yet it’s easy for many businesses, owing to a lack of information and guidance,… Read More »
Google Updates Product Ratings Policy: Online Reviews Generated by an Automated Program or AI Not Allowed
Artificial intelligence (AI) is becoming increasingly popular among copywriters and marketers. AI content generators like Jasper, ChatGPT and Bing AI are being used to streamline workflows and generate ideas at scale…. Read More »
What Is Customer Lifetime Value (CLV) and Why It’s So Important for Your Business
In today’s competitive business landscape, existing customers are the lifeblood of success. According to Semrush, existing customers are 50% more likely to try your business’s new product. These loyal patrons are… Read More »
Online Reviews in 2022: Lessons Learned and How Businesses Can Improve in 2023
Customer reviews have always been essential to the success of a business. Even in the pre-internet years, when brick-and-mortar stores ruled the high street and online shopping was still far into… Read More »
How Patients Use Online Reviews
It’s difficult, and perhaps impossible, for healthcare organizations and professionals to promote and protect their practice’s online reputation while also providing high-quality care for those who rely on them. In the… Read More »