Why Online Customer Reviews Are the Ultimate Salesperson for eCommerce
If consumers were to choose between a marketer and a fellow consumer’s voice, they would go for the latter every time. Online reviews resonate with curious shoppers because they are credible,… Read More »
Best Review Response Templates for Speedy Replies
Online reviews matter for many reasons. Organizations across niches prioritize getting more feedback because it increases credibility, boosts local search engine optimization (SEO) and facilitates engagement. You can also use reviews for customer… Read More »
What Is Social Media Emergency Review Response and Why Your Business Needs It
Businesses can benefit from social media marketing services and an active social media presence. With over half the world’s population on at least one social media platform, starting a business account… Read More »
Why It’s Never a Good Idea To Incentivize Reviews – Good or Bad
More businesses, especially eCommerce stores, are incentivizing customers to leave reviews. It is a sound marketing strategy, considering 95 percent of consumers read reviews. Moreover, 58 percent said they would pay… Read More »
Should You Automate Your Listings Management?
If there are only a few directories and data aggregators, claiming a directory listing one at a time could work. But hundreds of them make the task very tedious or almost… Read More »
8 Factors That Determine Your Online Reputation
Most modern consumers will research products before spending their hard-earned money. And whether or not they will buy your offerings is determined by your product’s star ratings and reviews. So generating… Read More »
4 Reasons To Ask for Video Testimonials
In a world where fake news is rampant and influencer mistrust is rising, businesses need to find an alternative method to establish credibility without sensationalizing sales claims. The answer lies in… Read More »
Is It Better To Take a Preventative or Reactive Approach to Spam and Online Abuse?
Spam and abuse can be a nuisance to even the most secure websites. Many of us can tell the difference between a negative comment and what is a spambot, and it… Read More »
Can a Data Breach Affect Your Brand Reputation?
A scandal involving a CEO colossally defaces a company. But a Delinea-sponsored study on the impact of data leaks on a business’s clients, stock value and brand reputation revealed a data… Read More »
Proactive vs. Reactive Online Reputation Management: What Is Best?
It takes years, even decades, to build a solid brand reputation. Yet, one single negative review is sometimes all it takes to taint a brand’s image and name. This is where… Read More »