How To Develop Reputation-Focused Digital Marketing Campaigns
Digital marketing as a strategy has been around for quite some time, tracing back to the 1990s. Since then, the market has been growing, with global digital ad spending projected to… Read More »
Is It OK To Delete Negative Social Media Comments on Your Posts?
Modern consumers have the need for speed. They expect immediate responses to their queries, problems and feedback. The longer it takes for your business to respond, the more likely a customer… Read More »
How Important Are Directory Submission Sites for Local SEO?
Investing in local search engine optimization (SEO) is a no-brainer for businesses looking to increase traffic and sales. After all, 72% of consumers that performed a local search visited a store… Read More »
Are You Meeting Customer Expectations? Why Most Businesses Failed in 2022
As technology continues to evolve, customers have become more empowered than ever before. They can research options, take advantage of free trials quickly and easily and share their experiences with your… Read More »
A Small Business Owner’s Guide to Online Reputation Management in 2023
While some would view online reputation management for small businesses as inessential, you don’t have to wait until your business scales up to hone in on your brand image. Besides, growing… Read More »
Hospitality Reputation Management: How To Get More 5-Star Online Reviews
Your revenue hinges upon your reputation — the business impact of how you’re perceived online can’t be stressed further than this. And with the rising influence of hotel reviews, reputation management… Read More »
Best Practices for Apologizing to Customers Through Online Reviews in 2023
It’s no secret that shoppers prefer brands with less-than-perfect star ratings. But while having several negative reviews in the mix can be valuable to your brand, that doesn’t mean you should… Read More »
How Long Does It Take Google To Publish an Online Review?
We all know that positive, authentic feedback on social media platforms and review websites is critical to business success. However, a Google review carries the most weight. Google is by far… Read More »
Top Online Review Sites for Businesses Across Industries
As businesses strive to create a robust online presence and build their reputations, reviews are an increasingly important part of the equation. In fact, 88% of your potential customers will consult… Read More »
The Dos and Don’ts of Using Canned Online Review Responses
Even when the need for personalization is at an all-time high, there’s still a place for canned responses in customer engagement. With canned customer service responses, support agents are equipped to… Read More »