The conversation about mental health has been gaining more and more prominence in recent years. The stigma surrounding mental health issues is dissipating, and younger people are more open to discussing their mental health status than previous generations. According to a survey conducted by the American Psychological Association (APA), 87 percent of adults in the… Read More »
Consumer trust is highly essential for businesses, especially to the heating, ventilation and air conditioning (HVAC) industry, which greatly depends on referrals to gain clients. Thanks to the internet, a lot of these word-of-mouth marketing referrals have migrated online and taken the form of online reviews. And in this digital age, nine out of 10… Read More »
Because healthcare services are considered essential, competition in the healthcare sector is often an afterthought – or barely considered. But like all businesses, it’s necessary for hospitals to compete with one another if they hope to be the leading healthcare provider in town and grow their bottom line. As is also true of any business,… Read More »
Reputation means everything to businesses. This is especially true for those in the legal industry, which heavily relies on word-of-mouth referrals to attract clients. Litigation and other legal processes can be highly emotional and costly – naturally, clients want to work with someone they can trust, somebody with demonstrated credibility and a proven track record…. Read More »
Trust is the currency for any business. A recent study by Oberlo revealed that 81 percent of consumers need to trust a brand to do business with them. This proves that establishing and maintaining customer trust is the key to long-term success – and should be the core principle of any digital marketing campaign. In… Read More »