Industry
Why Lawyer Reputation Management Can Be Challenging and Best Practices
Ask any lawyer: Gaining public trust is a pain point that sometimes feels insurmountable. According to a Princeton University study, lawyers are seen as some of the most competent professionals – but they are also the least trusted. In addition, a 2018 Gallup poll survey revealed that 28 percent of people believe lawyers to have… Read More »
How To Keep Your Restaurant Reputation Management in Good Standing Despite a Worker Shortage
At the minimum, people expect restaurants to provide good food and timely service. But it’s getting harder and harder to meet these requirements as eating and drinking establishments, even fast-food giant McDonalds, make do with fewer workers. In mid-2021, 72 percent of operators said they struggled to retain cashiers, cooks, servers, bussers and the like… Read More »
Top Industries Where Customer Reviews Are Critical
Online review management services matter now more than ever. Why? Because when users Google customer reviews, they trust the results that appear. Online statistics show that 93 percent of customers trust online reviews and use them to guide their purchase decisions. But in light of those reviews, not all are created equal. Reviews hold more… Read More »
The Industries That Need Reputation Management the Most: Did Your Business Make the List?
Reputation management can be challenging for any business. However, there are businesses in specific industries that need more help than others when it comes to online reputation management (ORM). Businesses that struggle with ORM often belong to industries that are highly dependent on customer feedback. For these businesses, having an impeccable reputation online is critical… Read More »
Why Financial Advisors Can Now Acquire and Leverage Google Reviews for Marketing
The Securities and Exchange Commission (SEC) recently updated SEC advertising rules to allow the use of testimonials in financial advisor advertisements, subject to certain restrictions. Prior to this update, called the Investment Adviser Marketing rule, the Investment Advisers Act of 1940 restricted financial advisors from using testimonials to promote themselves. Now, the door is open… Read More »