Consumers have proven to rely on the internet for gathering information, including when searching for healthcare providers like chiropractors. Most patients read chiropractor reviews or type “best chiropractor near me” in Google before deciding to book an appointment, making reputation management for chiropractors crucial to their success. Like most healthcare specialists, chiropractors are not exempt… Read More »
Patients are looking up doctors and dentists, clinics and hospitals online to make the best decisions for their health. According to a 2019 PatientPop survey, 74.6 percent of consumers leveraged digital platforms to find out more about healthcare professionals. In 2021, this trend is still rising, so you could either ignore patient reviews and healthcare… Read More »
No local business can succeed without having any idea what their customers are thinking or saying about them. Dry cleaners, florists, dental clinics, plumbing companies and even the fast-food franchise around the corner all benefit from some access to buyer perception and public feedback, which together comprise their reputation. In the digital age, leveraging these… Read More »
Online reviews are a proven driving force behind business growth, particularly for local businesses trying to claim their share of the market. With more and more people recommending products and services on social media and review sites, other consumers are using online reviews as a way to decide whether or not to make use of… Read More »
Online brand reputation management for franchises is a must in the digital age. It could be just what your franchise marketing team needs to unify network-wide efforts, boost individual franchisee performance and deliver on growth goals. Right now, your overall strategy may be cluttered, with each franchisee doing their own thing. Your current and potential… Read More »