Online Reviews
Should Your Business Turn Off Facebook Reviews Completely?
Per Meta (previously Facebook), recommendations not only help potential customers know more about your business but also make your Page more visible in Meta searches. So, is it a good idea to disable Meta or Facebook reviews? And if yes, when should you turn off reviews? We answer all these questions and more in this… Read More »
How Online Reviews Impact Purchase Decisions
In an era where information is just a click away, consumers have the ability to make informed choices. Gone are the days when they solely relied on outrageous advertising claims or vague marketing messages. Instead, a much more compelling factor now influences consumer decisions: online reviews. About 60% of consumers feel that the number of… Read More »
Understanding Missing or Delayed Online Reviews on Your GMB Profile
In an online marketplace where competition is fierce, customer reviews serve as the compass guiding shoppers toward the best decisions. Customer feedback shapes your brand image and influences purchase decisions. In fact, 99.9% of consumers consult customer reviews when they shop online (PowerReviews). Moreover, most shoppers who read online reviews don’t just stop at one…. Read More »
Do Online Reviews Still Matter for Brick-and-Mortar Stores?
Consumer reliance on online reviews continues to grow. People consult reviews for nearly everything – from shopping for products and services to selecting a healthcare provider. A brick-and-mortar store is no different. An Invesp study revealed that 90% of consumers read online reviews before visiting a business, while OuterBox found that 8 in 10 shoppers… Read More »
Does Your Star Rating Color Really Matter?
Did you know? Your star-rating color can either make or break a sale. According to a study by the University of Loyola, nearly 80% of participants find brand recognition is increased by color. Additionally, 85% said that color alone was the main reason for making a purchase. To help you avoid losing a sale and… Read More »