Google is the most prolific review platform today. In an internet-driven business landscape, leveraging Google customer reviews can benefit your business in impactful ways, from improving your online reputation to driving conversions and profit. With Google being the go-to platform for business information, all your customers have to do is search Google reviews and learn… Read More »
Word of mouth marketing packs a punch in the realm of small and mid-size businesses. Every good word from customers counts when the competition is fierce and hundreds of brands are fighting for the same audience. This type of referral marketing has shifted into the digital space and taken the form of online reviews, which… Read More »
Google Maps is a powerful tool that can potentially increase online visibility for local businesses. It is one of Google’s most prominent features allowing consumers to post images and commentaries about places they have visited, including reviews describing their experience. Recently, Google published an explainer offering insights into its process of handling reviews on Maps…. Read More »
Customers tend to be very careful when searching for financial advisory services. They do what it takes to find the best financial advisor out there, from performing extensive online research to reading through threads of service or product reviews. After all, it’s their hard-earned money at stake. As online financial advisors, it pays to remember… Read More »
With today’s consumers doing so much research online before making a purchase, many businesses have thrived thanks to their online review generation strategies. And on Yelp, the largest outlet for online reviews today, Yelp business reviews have been transformative in guiding consumer decision-making as a primary review generation platform. Yelp has recognized how crucial its… Read More »