Reputation Management
How Online Reviews Actually Influence Consumers
Reviews online play a crucial role in a customer’s journey. Research shows that 93 percent of consumers today will read online store reviews before making purchases (Dixa, 2022). The same report also states that almost half of shoppers spread the word about their positive experiences with a product or company. Meanwhile, a whopping majority (95… Read More »
Why Customer Reviews Are Essential for Your Online Store in 2022
In the world of eCommerce, where people can’t physically touch items before purchasing, online shop reviews offer a much-needed glimpse of a product’s experience, helping buyers make informed decisions before clicking the “check-out” button. Businesses want to sell – shoppers know this, so they turn to reviews to verify the brand’s claims about their offerings…. Read More »
How To Analyze (and Outrank) Your Competitors’ Online Reputation and Star Ratings
A competitor analysis should be comprehensive; it goes beyond checking your competitors’ social media and comparing their followers count with yours. Businesses today bank on each other’s lack; even those servicing niche markets find ways to outmaneuver the competition. And for good reason – some invest in looking into their competitor’s online reputation score. In… Read More »
Google Launches Third Product Review Algorithm Update in Less Than a Year: Why Your Business Better Get This Right
Google has always been steadfast in its goal to deliver quality results to its users. As such, it regularly updates its search algorithm to improve its performance with each new rollout. The Google Product Review Update is one of the company’s measures toward this effort. What Is the Google Product Reviews Update? As the name… Read More »
Creative Ways To Integrate Your Online Reviews and Star Ratings Into Your Digital Marketing Strategies
Online reviews and star ratings play a part in increasing conversions. But unfortunately, some businesses are unaware of their importance. Even if they are aware, getting customers to leave reviews is akin to an exercise in futility. Here are creative ways to incorporate feedback collection in the buyer journey to enhance your digital marketing campaign…. Read More »