Reputation Management
How To Get More 5-Star Glassdoor Reviews
If your company hasn’t paid much attention to Glassdoor, now is the time to start. Glassdoor is like Yelp for employees instead of consumers. For business and company owners, it is a rich source of information that can improve employee engagement and retention. In addition, a positive score on the platform attracts qualified candidates to… Read More »
How Your Online Reviews Improve Your Business’s Revenue
Word of mouth marketing packs a punch in the realm of small and mid-size businesses. Every good word from customers counts when the competition is fierce and hundreds of brands are fighting for the same audience. This type of referral marketing has shifted into the digital space and taken the form of online reviews, which… Read More »
Google Explains How It Handles Google Maps Reviews Left for Local Businesses
Google Maps is a powerful tool that can potentially increase online visibility for local businesses. It is one of Google’s most prominent features allowing consumers to post images and commentaries about places they have visited, including reviews describing their experience. Recently, Google published an explainer offering insights into its process of handling reviews on Maps…. Read More »
How To Integrate Online Reviews Into Your Marketing Process
Consider these numbers: 90 percent of consumers go out of their way to read reviews before buying a product, while 94 percent of shoppers say they have avoided a business after reading a negative review. The message is clear: Online reviews can make or break your potential to turn a profit. The big question is,… Read More »
The Role of Reputation Management in Each Stage of the Buyer’s Journey
When faced with a buying decision, consumers only want the best. Naturally, they gravitate to trustworthy businesses, those with a track record of superb products and excellent customer service. For this reason, reputation management is instrumental to today’s business success. The importance of reputation cannot be stressed enough. Reputation is an encompassing factor that exists… Read More »