What Is Brand Reputation Management and Why You Better Get It Right
Brands have good reason to believe that their interactions with consumers are purely transactional. But that couldn’t be further from the truth as 5 billion people, or 63.1 percent of the… Read More »
A Detailed Guide for Effective SMS Marketing
Various contact points across several digital channels are the norm today. For businesses, having multiple-marketing channels means more opportunities to reach customers. But not all companies have enough time and resources… Read More »
What Yelp’s New Update Means for Veteran-Owned Businesses
Yelp for business owners used to be just a medium to attract customers. Today, it can be used by veteran entrepreneurs to foster brand trust and accelerate discoverability with the new… Read More »
Holiday Reputation Management: Why This Is Your Time To Shine
Your company’s online reputation strategy during the holidays can make or break your business. This busy time presents opportunities for increasing (or hurting) your sales, with each transaction potentially translating to… Read More »
Should You Hire Online Review Monitoring Services?
Consumers read Google reviews to inform their purchase decisions, with 81 percent explicitly seeking out reviews on the site (BrightLocal). Yet, only a few brands know how to use the platform… Read More »
Should My Business Buy Fake Reviews?
Customer reviews, especially positive ones, are invaluable to lead acquisition for the very reason that they’re user-generated and trusted by most consumers. Unfortunately, some companies decide to take a shortcut, buying… Read More »
How Brand Reputation and Brand Mentions Impact Your SEO
Improving brand reputation and managing brand mentions have one ultimate goal: boosting the company’s profits and revenue. Positive brand perception also influences customer retention rates and reduces churn. Having your target… Read More »
What Is Social Listening and Why It Matters for Your Business
A social listening strategy provides valuable insights allowing companies to grow their business. It essentially addresses one of the fundamental issues hounding the management team – the need for more information. … Read More »
The Importance of Online Reviews for Franchises and How To Encourage Your Franchisees To Generate More
Franchise reviews are a source of free organic content and traffic for your business. They also provide effective advertising that creates a positive impact on your brand. When potential customers read… Read More »
How Online Product Reviews and Brand Recognition Are Key to Winning the Holiday Shopping Rush
Now, more than ever, consumers have grown cautious about where they spend their money. Just as the world overcame the worst of the pandemic, then followed the concern about a global… Read More »