What Is Reactive Marketing and How Can It Help Your Online Reputation?
In today’s fast-paced digital world, it’s essential to think on your feet and engage with your audience. But let’s face it – some brands are better at this than others. We’ve… Read More »
Why Online Reviews Matter So Much for Hotels
The internet has become a crucial channel for people to share their experiences and opinions on various products and businesses, including hotels. In parallel, potential guests also use the internet to… Read More »
How To Turn Negative Reviews Into Business Opportunities in 2023
When a poor review garners a lot of attention, it’s more than enough to discourage potential customers from engaging with your brand. But not all hope is gone. Fortunately, platforms allow… Read More »
How To Manage Your Corporate Reputation on TikTok
With over one billion users worldwide, TikTok has become the preferred platform for nearly five million businesses seeking expansion and success. However, promotion on TikTok is a double-edged sword. While the… Read More »
How To Sell to Millennials by Leveraging Your Online Reviews
Millennials are the largest living generation today, and with their sheer number comes tremendous influence and buying power. As businesses look for ways to gain an edge in the marketplace, it’s… Read More »
How To Create a Testimonial Video People Will Actually Watch
Picture this: standing in the middle of a store, staring at an expensive product and trying to decide if it’s worth splurging on. It can be hard to decide without knowing… Read More »
Tips for Generating More Customer Testimonials To Improve Your Website Conversion Rate
The power of reviews has been long established, much like the power of word-of-mouth marketing. Throughout history, people have relied on their peers to help them choose which products and services… Read More »
Medical Reputation Management: How To Get More 5-Star Online Reviews
Patients have higher benchmarks and are probably more emotional when it’s time to leave a review about their hospital experience – leading to criticism that can significantly affect a center’s reputation…. Read More »
How Much Does Reputation Management Cost?
The threat of reputational harm is ever-present. In today’s social and political climate, one seemingly minor incident can cause a ripple effect that erodes your brand’s entire reputation over time. This… Read More »
Sentiment Analysis: What Is It and Why It’s So Important
Not many business owners can accurately explain how the public feel about their brand and its offering. While some would argue they’re into brand reputation management, you probably only understand your… Read More »