One of the most critical assets of a company is its online business reputation. What makes it even more valuable is the advantages and challenges it brings: It can take months, if not years, to build a reputable brand, but only a moment to take down. For every one-star rating you get on Yelp, your… Read More »
There is an old saying that goes, “If you don’t have anything nice to say, don’t say anything at all.” However, in the business world, particularly in online reputation management (ORM), a negative review may not be “nice” by its very nature but can be altogether helpful. It helps consumers make informed decisions while showing… Read More »
Reputation is an intangible asset that, over time, provides companies with competitive advantages. A positive brand reputation, for example, attracts better employees and gains and retains more customers. But without reputational risk management, a damaging event may arise and lead to major financial losses. The solution is to have a solid crisis management plan in… Read More »
Patient satisfaction surveys are invaluable tools that help improve health care. For one thing, medical practitioners can use the insights to improve patient satisfaction and well-being. These surveys also allow institutions to optimize patient journeys, thus improving the experience. Generally, there are four ways to collect patient satisfaction surveys. Administer the survey by having the… Read More »
One negative online review can dissuade 94 percent of consumers from considering a particular business, a ReviewTrackers survey revealed. Give that more thought: one negative review. Consequently, if your brand bears the burden of a couple of unmanaged negative reviews, you may be losing thousands, if not millions, of sales. So let me ask how… Read More »