It’s no secret that ratings and reviews are crucial for a business’s online presence. In this day and age, most customers rely on the information they find online to evaluate their options. In response, businesses turn to brand reputation management tools to get more reviews from their customers and bolster their online reputation. One such… Read More »
Because healthcare services are considered essential, competition in the healthcare sector is often an afterthought – or barely considered. But like all businesses, it’s necessary for hospitals to compete with one another if they hope to be the leading healthcare provider in town and grow their bottom line. As is also true of any business,… Read More »
Reputation means everything to businesses. This is especially true for those in the legal industry, which heavily relies on word-of-mouth referrals to attract clients. Litigation and other legal processes can be highly emotional and costly – naturally, clients want to work with someone they can trust, somebody with demonstrated credibility and a proven track record…. Read More »
Much has been said about how more and more consumers find satisfaction in reading online reviews. So now, let’s flip the coin and see how the other side is doing: Are consumers pumped up when it’s their turn to write reviews? Here’s what a Pew Research Center survey says: Around 40 percent of Americans almost… Read More »
Trust is the currency for any business. A recent study by Oberlo revealed that 81 percent of consumers need to trust a brand to do business with them. This proves that establishing and maintaining customer trust is the key to long-term success – and should be the core principle of any digital marketing campaign. In… Read More »