How Online Reputation Management Helps You Drive Brand Conversions and Sales at the Same Time
In a hyperconnected world, where consumers rely heavily on online information and reviews to make purchasing decisions, maintaining a positive brand image is crucial. With online reputation management (ORM), brands can… Read More »
Your Ultimate Guide to Reputation Management
Reputation is everything, and when it comes to managing your online presence, you can’t afford to make mistakes. Just ask United Airlines. The company’s reputation took a big hit after dragging… Read More »
Online Reputation Management Mistakes Your Business Could Be Committing
Online reputation management (ORM) has the power to help brands enhance customer trust, build industry authority and even drive revenue. But ORM as a practice is not easy. Many businesses fall… Read More »
Protecting Your Brand in the Age of Cancel Culture
Big-name companies like Balenciaga and Heineken have been facing boycott threats for their views on social issues, while Facebook and YouTube have received criticism for their content moderation policies. It seems… Read More »
Different Factors That Contribute to Brand Reputation
A positive company reputation provides several essential benefits to your business, including increased customer loyalty, improved sales and a competitive advantage over your competitors. For these reasons, working towards a positive… Read More »
A Fundamental Guide to Customer Review Management
While collecting reviews is a rewarding feat in itself, there’s so much more you can do with customer review management than many realize. To start, you can use them as actionable… Read More »
A Complete Guide to Incentivized Reviews: How To Do Them Right
There is a strong case against incentivized reviews. While they are mostly prohibited for good reasons, one being authenticity, paid reviews can be executed without breaking the rules. Let’s talk about… Read More »
Karen’s Diner: How a Restaurant Chain With Rude Service Gets 4-Star Reviews
Imagine this scenario: You enter a restaurant where you’re greeted by a host who acts like they’d rather be anywhere else. Your server carelessly tosses menus at you and rushes you… Read More »
Why Some Brand Apologies Work and Why Some Don’t
When faced with scandals, the power of an apology cannot be understated. This is especially true in the age of social media, where ‘cancel culture’ has become rampant, and public sentiment… Read More »
What a Business Should Do About Declining Brand Trust
Brand trust is the cornerstone of every successful business. Building brand authority and earning customer trust takes years, but a single negative incident can instantly shatter it. What happens when customer… Read More »