Reputation Management
A Fundamental Guide to Customer Review Management
While collecting reviews is a rewarding feat in itself, there’s so much more you can do with customer review management than many realize. To start, you can use them as actionable insights to make better business decisions to propel the brand forward. Let’s talk about customer review management and the value it brings to businesses…. Read More »
What Is Reactive Marketing and How Can It Help Your Online Reputation?
In today’s fast-paced digital world, it’s essential to think on your feet and engage with your audience. But let’s face it – some brands are better at this than others. We’ve all seen those cringe-worthy marketing attempts that make us shake our heads in disbelief. If you don’t know what you’re doing, your brand could… Read More »
Why Online Reviews Matter So Much for Hotels
The internet has become a crucial channel for people to share their experiences and opinions on various products and businesses, including hotels. In parallel, potential guests also use the internet to learn more about hotels before booking. So it’s crucial for hoteliers to have a good understanding of their online reputation and how to generate… Read More »
How To Turn Negative Reviews Into Business Opportunities in 2023
When a poor review garners a lot of attention, it’s more than enough to discourage potential customers from engaging with your brand. But not all hope is gone. Fortunately, platforms allow you to respond to customer reviews, so you don’t have to worry about your negative online reviews running their own course. Why It Matters… Read More »
How To Manage Your Corporate Reputation on TikTok
With over one billion users worldwide, TikTok has become the preferred platform for nearly five million businesses seeking expansion and success. However, promotion on TikTok is a double-edged sword. While the app’s viral nature can drive brand success, there is also the risk of negative backlash. A single misstep or one piece of controversial content… Read More »