What To Expect When Repairing Your Online Reputation
Reputational damage can devastate your business performance and sustainability, leading to a loss in revenue over time. Yet it’s easy for many businesses, owing to a lack of information and guidance,… Read More »
Google Updates Product Ratings Policy: Online Reviews Generated by an Automated Program or AI Not Allowed
Artificial intelligence (AI) is becoming increasingly popular among copywriters and marketers. AI content generators like Jasper, ChatGPT and Bing AI are being used to streamline workflows and generate ideas at scale…. Read More »
What Is Customer Lifetime Value (CLV) and Why It’s So Important for Your Business
In today’s competitive business landscape, existing customers are the lifeblood of success. According to Semrush, existing customers are 50% more likely to try your business’s new product. These loyal patrons are… Read More »
Online Reviews in 2022: Lessons Learned and How Businesses Can Improve in 2023
Customer reviews have always been essential to the success of a business. Even in the pre-internet years, when brick-and-mortar stores ruled the high street and online shopping was still far into… Read More »
How Patients Use Online Reviews
It’s difficult, and perhaps impossible, for healthcare organizations and professionals to promote and protect their practice’s online reputation while also providing high-quality care for those who rely on them. In the… Read More »
How Online Reviews Boost Your B2B Marketing Efforts
The importance of online reviews cannot be overstated. In fact, 49% or almost one in every two consumers trust customer reviews as much as personal recommendations from loved ones (BrightLocal). Customer… Read More »
Word of Mouth Marketing Strategies That Still Work in 2023
Everyone needs a reliable source of information. And in today’s digital age, you can find them on social media, Google, community forums and other online spaces. But all these sources have… Read More »
How Can Your Business Survive in the Age of Brand Cynicism?
Gone are the days when hearsay and gossip about an offering were enough to make an informed decision. Over 85% of business leaders believe their customers trust them. Unfortunately, only 30%… Read More »
Reputation Audits and How They Can Help Your Business
Potential customers are more likely to search online before making a purchase. If they find unmanaged negative reviews about your business, chances are that’s a loss of business for you. So,… Read More »
TikTok’s ‘Deinfluencing’ Online Reviews Trend Explained
Social media, especially TikTok, stands awash with beauty influencers who use their sparkly, filtered videos to coax you to buy products they wouldn’t even use on themselves. But instead of falling… Read More »